Informative Series Final

After solidifying the overall concept in my final sketches, the next decision I faced was choosing my color palette. Seeing that we had the limitation of using only variations of one hue, I knew I wanted to work with either a burnt orange to resemble peanut butter or a plum to resemble jelly. I ended up selecting burnt orange. As you can see, my final work remained very similar to my final sketches. However, some changes I made include the removal of the hamburger from the poster, color separation between the visual and text components and a campaign logo. 

I am extremely happy with the final product. I think all three pieces are cohesive, but also offer sufficient variety as well. Obviously, the cohesiveness is apparent in the color palette, typography treatments, illustrative style, hierarchy of information and layout. The variety can be seen in the different tints and shades used from the pure hue in each design, the different images, ratios (numbers and symbols), supporting text and layout orientation. Furthermore, I think that the design is playful, eye-catching and clever and the message is simple, straightforward and logical. I believe the campaign would draw the attention of any parent if they were to see the advertisement at a grocery store, in a parenting magazine, or on the highway as they head home from work.